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About Us

Ai Pheng Yeap is a multi-award-winning Malaysian Industrial Designer based in the UK, with the Red Dot Design Award being her highest accolade. Living away from home for over a decade has made her appreciate the culture and heritage home has to offer. It has inspired story telling through her designs which led to the brand NONAMU.

Nonamu silk scarves and designs are inspired by the indulgence of the centuries old Peranakan (Baba Nyonya) heritage of Malaysia. The colourful and intricate designs reflect its local culture where each piece weaves authentic heritage. As much as colour makes a prominent appearance, elegance is at its core. It is wearable art, designed to set you apart.  

The brand value is to keep a unique and quintessential history alive through contemporary designs. Heritage, identity, comfort, versatility and style that lasts a lifetime are what Nonamu believes in.

All our scarves are made with care in Britain and is 100% silk as quality is of utmost importance.

As seen in Harper’s Bazaar, Evening Standard and Conde Nast Traveller.



Discover Baba Nyonya

Baba Nyonya is a faded but unique culture that once thrived in distinct parts of Malaysia. It fuses Chinese and Malay customs, languages, cuisine and design creating an exotic cocktail of colour and ornate beauty. Nonamu is ensuring Baba Nyonya’s preservation, giving it a new energy through contemporary design.

Discover more about Baba Nyonya here.

Founder’s story

Ai Pheng lives and breathes Peranakan (Baba Nyonya) culture because she grew up surrounded by it in Penang.  As a UNESCO World Cultural Heritage Site, and one of two Malaysian states known for its Peranakan heritage, Penang still offers a fascinating glimpse into this unique time.  

She brings a genuine passion for preserving a world of colour, craft and history that was slowly slipping away. It also weaves authentic heritage into every scarf.

Ai Pheng is bringing Baba Nyonya to you by fusing the traditional with the modern. It’s the perfect tribute to a culture born out of embracing new experiences and ideas.


Behind the name

Nonamu translates as ‘Your Nyonya’. When you purchase one of our items you own a piece of Baba Nyonya heritage. It’s our aim to share this beautiful and faded culture with the world. 

  • Nona = Nyonya
  • Mu = you
  • Nonamu = your Nyonya


Behind the logo

Our logo is inspired by the Koi fish, which symbolises courage, perseverance, good fortune, ambition and success. Its importance in Far Eastern culture comes from the Chinese legend of the Dragon Gate.

The legend tells of a Koi fish overcoming many hurdles to reach the ‘Dragon Gate’ at the top of a great mountain. Once there he is transformed into a dragon, one of the most revered symbols in the Far East. It teaches that with courage and perseverance anything is possible. It’s the perfect symbol for our own Nonamu adventure.


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