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About Us

Luxury scarves are our thing at Nonamu and we offer a wide range of beautiful and unique luxury scarves. Browse our collection and find that unique addition to your outfit that will help you to stand out. There's always a scarf that can add another layer to an outfit. Browse our collection of luxury scarves to find the right product for you.

Nonamu has been created to keep a unique and quintessential history alive through contemporary designs. Heritage, identity, comfort, versatility and style that lasts a lifetime are what Nonamu believes in.
 
Our designs are inspired by the indulgence of the Peranakan heritage of Malaysia, where the multi-award winning industrial designer is from. Living away from home for over a decade has made her appreciate the culture and heritage her hometown has to offer. Ai Pheng Yeap brings a genuine passion for preserving a world of colour, craft and history that was slowly slipping away. She is bringing heritage to you by fusing the traditional with the modern. It’s the perfect tribute to a culture born out of embracing new experiences and ideas.
 
The colourful and intricate silk scarf designs reflect its local culture, weaving its authentic heritage into each piece.
 
As quality is of utmost importance to us, our scarves are made by British manufacturer with long heritage in silk scarf making.
 
As seen in Harper's Bazaar, Evening Standard and Conde Nast Traveller.

 


Discover Baba Nyonya

Baba Nyonya is a faded but unique culture that once thrived in distinct parts of Malaysia. It fuses Chinese and Malay customs, languages, cuisine and design creating an exotic cocktail of colour and ornate beauty. Nonamu is ensuring Baba Nyonya’s preservation, giving it a new energy through contemporary design.

Discover more about Baba Nyonya here.


Founder’s story

Ai Pheng lives and breathes Peranakan (Baba Nyonya) culture because she grew up surrounded by it in Penang.  As a UNESCO World Cultural Heritage Site, and one of two Malaysian states known for its Peranakan heritage, Penang still offers a fascinating glimpse into this unique time.  

She brings a genuine passion for preserving a world of colour, craft and history that was slowly slipping away. It also weaves authentic heritage into every scarf.

Ai Pheng is bringing Baba Nyonya to you by fusing the traditional with the modern. It’s the perfect tribute to a culture born out of embracing new experiences and ideas.

 Nonamu designer at work

 

Behind the name

Nonamu translates as ‘Your Nyonya’. When you purchase one of our items you own a piece of Baba Nyonya heritage. It’s our aim to share this beautiful and faded culture with the world. 

  • Nona = Nyonya
  • Mu = you
  • Nonamu = your Nyonya

  

Behind the logo

Our logo is inspired by the Koi fish, which symbolises courage, perseverance, good fortune, ambition and success. Its importance in Far Eastern culture comes from the Chinese legend of the Dragon Gate.

The legend tells of a Koi fish overcoming many hurdles to reach the ‘Dragon Gate’ at the top of a great mountain. Once there he is transformed into a dragon, one of the most revered symbols in the Far East. It teaches that with courage and perseverance anything is possible. It’s the perfect symbol for our own Nonamu adventure.

 

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